Do you ever think that sometimes you are able to recognize a brand by looking to its logo, even if their name isn't part of it? Perhaps you have noticed that you can guess the nature of a business just by looking to its logo for the first time. For this reason, when you are building your business, creating a logo should be one of your top priorities.
A logo is much more than just an image; it is the face of your company and the first thing that a potential customer will note. The logo design should communicate the company's information and the well-designed one guarantees growing your brand and building a trust to your business.
Attention to each and every detail of the logo should be taken into consideration. Colors, shapes and fonts are extremely important factors in the logo's design as it should be effective at any size and makes an impact in both color and in black and white.